Category: Uncategorized

  • Content Wars (Pt 2) — Do Streaming Services Value TV More Than Film

    Continuing with the content theme, let’s break down the value between television or episodic content vs. feature films for streaming platforms. Image courtesy of Variety.com The streaming industry is a very lucrative business. The streaming services market surpassed $50 billion in 2020 and is expected to grow over 21% CAGR for the foreseeable future. Streaming revenue accounts […]

  • Content Wars (Part 1.5) — Precursor (defined)

    Content is all around us, and depending on the medium, can be monetized or leveraged for optimal viewing numbers. And on top of the content, there are other touchpoints that can be translated into layered content.

  • Content Wars (Part 1) — Precursor

    Disney+, Peacock, CBS All Access, and HBO MAX. Naturally, these studio driven platforms own their content libraries. So what happens to the outlets who have historically licensed their content, like Amazon and Netflix? What happens when the licenses for TV shows and films expire and go to their studio owners?

  • CBS Viacom Merger Analysis

    On the 4th December 2019, CBS and Viacom officially, I mean, officially completed their merger. As far as mergers go, it was one of the more entertaining transactions I have followed. When it gets incorporated into an HBO TV series arc (Succession), you know it’s good drama.

  • THE VARIABLE COST OF CELEBRITY TALENT.

    Let me go through my own personal valuation thought process. When it comes to celebrity talent buying, for concerts, endorsements, appearances, campaigns and festivals, there are variables to consider.

  • HOW A BAD HEADLINER CAN RUIN A MUSIC FESTIVAL.

    In this fast-paced and competitive industry, performers come and go, trends are perpetually changing. Deciding a headliner comes down to you and your business. Just like any other kind of business, it’s about knowing your product and demographic.

  • BREAKING INTO THE CHINA LIVE EVENTS MARKET.

    China is potentially the biggest market in the world. It has a population of 1.3 billion people, around three quarters of which listen to music regularly. And there have been success stories, where a renowned western band has gone in, sold out and come away smiling. But there have been more cases where that has not been the case. The reasons for that are many and varied.

  • GROWTH OF SPONSORSHIP SPENDING: LIVE EVENTS.

    It’s often an indication of how healthy an industry is by the number of people wanting to involve themselves with it. And it couldn’t be truer when it comes to sponsorship in the live events industry in Asia now. Regardless of the type of event; festivals, concerts or sports and regardless of the celebrity talent involved, sponsors were tight pocketed in the past.